More and more, companies and government agencies must reassess their communications strategies and techniques to reach an increasingly diverse and distracted set of stakeholders. Panelists discussed new strategies for reaching and engaging key audiences and the role that brand management, social media and new technologies play in communications. Panelists shared their experiences in developing strategies and implementing them using evolving media, such as the Internet, social media and traditional media.
 

Panelists included: Todd Nelson, Bechtel National, Inc.; Rachael Drouhard, ImageWorks Digital Media; Fred deSousa, Los Alamos National Laboratory; and Jana Humphreys, Vivid Learning Systems (USA).